A panel discussion around how rapid evolution of AI tools for designers is transforming the landscape of design across multiple industries, from graphic and digital design to industrial and product design.
By:
Gregor Mittersinker
June 26, 2024
Date: July 18th 2024
Thank you all for joining this discussion where we covered how the rapid evolution of AI tools for designers is transforming the landscape of design across multiple industries, from graphic and digital design to industrial and product design. This transformation is not just about automating routine tasks but enhancing creativity, pushing the boundaries of innovation, and creating opportunities for designers to engage with their projects in unprecedented ways.
Here is the recording of the panel discussion:
The discussion covered best practices, tools, and case studies illustrating AI’s role in revolutionizing design processes, including generative design and ethical considerations. The participants and panelists had a real conversation about how different players in product development cycles are using some of the GenAI tools currently available and the panelists shared their current methodologies and processes around these tools.
Our expert panelists brought a wealth of experience and expertise to the table:
Ryan Ramos, President and co-founder of Maker LLC, has over twenty years of experience designing and leading teams. Ryan has built his career innovating, developing, and making designed experiences tangible. Maker LLC leverages AI and generative design to increase output, expedite work, and create revenue for their clients.
Hector Rodriguez, is a designer with over two decades of experience in industrial design, brand building, and proactive innovation. Hector teaches AI tools to creative professionals and has founded AIxCreative where he draws from his holistic perspective to help individuals and organizations successfully leverage design with AI.
Sherry Eckholm, the Director of Strategy at Loft Design, has a vast background in innovation. Known for her authentic and principled leadership, Sherry excels in crafting and scaling impactful experiences that pioneer new business models and elevate customer expectations. She spearheads enterprise transformations using an extensive array of AI tools.
The discussion covered best practices, tools, and case studies illustrating AI’s role in revolutionizing design processes, including generative design and ethical considerations. Insights and strategies for effectively using AI in design were shared, led by Gregor Mittersinker, founder and creative director at Loft Design.
Austrian-born Gregor is in his element while dissecting most complex business & technology challenges and creating their next level business outcomes. Prior to starting Loft, Gregor led a Strategy & Design team at Accenture Interactive, where he helped launch new multi-billion dollar businesses for global fortune 500 companies. He also led creative teams at Rollerblade, InMusic & Cross.He has worked in the US, Europe & Asia over the past 30 years has earned numerous design awards as well as holds well over 100 patents for product innovations around the globe.
Outside of business hours he teaches Service Design & UX at RISD, and hosts a weekly think tank with global business & political leaders around the world.
A natural motivator, leader, collaborator, and innovator, the only thing that takes Gregor’s eyes off of design for long is his love for winter sports, kitesurfing and DJing in local clubs. Many have tried to keep up with Gregor, few have succeeded.
Next level inspiration … Japanese wood craft and joinery, minimalist forms that are functional and proportioned.
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