AI & Design Webinar & Panel Discussion

When: Thu April 24th 2025 at 12:30 PM EDT

Register here

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Join us to learn how successful businesses thrive and how the unique perspectives of successful founders and their lessons can galvanize the next wave of innovation.

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Human-Centered Innovation

Designers have a unique proximity to human behavior, equipped with a keen sense of observation and the ability to synthesize complex information into actionable insights. This skill set allows them to identify nuanced human needs and preferences that may not be immediately obvious. By closely analyzing how people interact with their environments and products, designers can uncover opportunities for innovation that address real-world problems and enhance daily life.

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Entrepreneurial Spirit

These insights are particularly valuable in the business world, where understanding and anticipating user needs can differentiate a product or service and drive success. Since human behaviors and needs are often layered and complex, they require continual refinement and adaptation. Designers, with their iterative approach to problem-solving and emphasis on user experience, are adept at refining these human aspects. They can pivot and evolve ideas based on user feedback and changing market dynamics, making them effective entrepreneurs.

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New to the World Innovation

Designers' ability to envision entirely new ways of meeting user needs or creating experiences positions designers as natural founders of groundbreaking ventures. With a focus on human-centered design, they are not just creating products; they are often at the forefront of creating innovative business models and strategies that resonate deeply with users, ensuring both relevance and impact in the marketplace. This role as innovators and founders highlights the transformative potential of design in business, leveraging deep human insights to create solutions that are both novel and necessary.

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Avoid the Founders Pitfalls

You think you have a good idea, but is it a viable business model? How can founders navigate the landscape of desirability and build a product that not only they love, but also appeals to a large group of users? How do you bridge the gap from building something for yourself to creating something with mass appeal?