Growth Edge

Discover

An agile, sprint-based, scalable methodology to identify, validate, and quickly execute bold ideas and groundbreaking innovations.

Bold ideas

Bold ideas create new categories and shake up dormant markets. We are good at finding the next breakthrough idea and leveraging early validation research as a force multiplier.

Strategic approach

Human-centric design is a time-tested North Star. A winning strategic approach can shift market dynamics, altering and reinvigorating the competitive landscape.

Disruptors

Leverage the power of disruption. Capture significant market share, while established companies falter. Define your next-level ideas via a Growth Edge workshop.

Trusted by these innovative companies

A potent tool for business acceleration

Identify the right market opportunity

Accelerate the creation of products and services by blending rigorous research with innovative practices, ensuring they are primed for market introduction.

Make a case for funding or budget

Leverage deep market insights to identify and develop offerings that meet consumer needs, enhancing competitiveness and driving business growth. Adopt an insight-driven approach to uncover valuable product propositions and market opportunities.

Create a rapid prototype

Utilize insights and rapid prototyping methods to develop and refine products and services. This approach ensures offerings are continuously improved and aligned with market demands, accelerating time to market and enhancing customer satisfaction.

Evaluate customer acquisition cost

Understanding the right metric helps businesses optimize marketing strategies, allocate resources more effectively, and improve overall profitability by targeting the most cost-effective channels and tactics for customer.

Define the product or service

Initiate product or service by pinpointing and crafting offerings that address consumer demands. This approach enhances competitiveness and drives business expansion, effectively aligning with market needs.

Establish success metrics

Embrace an insight-driven strategy to reveal valuable product propositions and identify the right path to success. This method focuses on utilizing deep market insights to identify and exploit areas for innovation and growth.

Proven Outcomes

At Loft Design, our Growth Edge methodology

eliminates guesswork in innovation

, guiding companies to invest wisely in viable market opportunities. Experience a faster path to a validated product or service through our proven blend of research and creative practices before market commitment.