Meet Sherry: a trusted strategist and process pro driving high-value innovation. With years of leading cross-functional teams and commitment to design principles, she's your secret weapon to business growth. Genuine and principled, she crafts impactful experiences, unveiling fresh business models and new value propositions informed by her broad corporate, consulting, and venture settings background. Her superpower lies in maintaining a panoramic perspective, recognizing new avenues for growth, and creating actionable roadmaps enabling our clients' market success.

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Sherry fuels her Wisconsin adventures with family and friends, exploring lakes, tapping maple trees in spring, and enjoying every moment of Madison's summer.

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And Sherry's next-level inspiration? Her unwavering belief that design will change the world for the better.