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Video
courtesy of
Quitbit
Kick the habit—your personalized guide to quitting. By leveraging tech, individuals seeking to quit smoking can find additional support and resources to aid in their journey.
Services
UX
Industrial Design
Mechanical Engineering
Challenge
A large proportion of smokers aspire to quit, yet they frequently encounter recurring challenges and patterns that make cessation difficult. To assist in this process, various apps and devices are available to monitor cigarette usage, helping users gain better awareness of their smoking habits and tendencies.
Solution
In partnership with Loft, Quitbit has crafted a digital ecosystem tailored to meet a variety of user needs along the journey to quitting smoking. The ecosystem combines a smart lighter with a connected app to help users gradually cut down on smoking. Key features such as Smart Tracking, Lost Mode, and Seamless Sync transform the device from an ordinary lighter into a persistent companion, designed to support and facilitate smoking reduction.
Outcome
By utilizing their expertise in regulated ecosystems, Loft skillfully crafted a compelling digital and physical experience. The app fosters social interaction among those trying to quit smoking, gradually steering users away from the habit. This approach effectively blends community support with technology to facilitate smoking cessation.
“Not only can you see how many cigarettes you've smoked, you can also track the money you've saved and the years of your life you got back based on cigarette's you might have smoked without the lighter.”
Tom's Guide
Sleek, Simple Packaging Design
To ensure a smooth and seamless start for new users, Loft developed Quitbit's packaging system with a streamlined out-of-box experience (OOBE). This includes an introduction to the Quitbit system, assistance with app installation, and easy-to-follow onboarding guidance.
Video courtesy of
Quitbit
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