
Image
Video
courtesy of
Sterling Audio
Sterling teams up with Loft to develop the next generation of performance microphones
Services
Industrial Design
Challenge
Stage performance is a challenging environment for sensitive electronics. Performers need to trust their microphones; the last thing they want at the height of a solo performance is equipment failure. Generally, microphones either sound good or are built rugged but that’s a trade-off no performer really wants to make. Loft needed to build a great sounding microphone that could optimize creative artist’s performance will being very durable, built for live performance and touring.
Solution
The new line of performance microphones offer enhanced full-frequency response for stage and studio. For the highest durability, the design uses precision die-cast bodies that are nearly indestructible. The reinforced die-cast assembly ensures capsule protection from the rigors of challenging performance environments; which the Loft design team tested with performers to ensure the most comfortable ergonomics.
Outcome
Sterling, a leader in recording microphones, saw an opportunity to offer a new approach to this product category. The result of this engagement is a microphone with a carefully crafted ergonomic grip and elongated, balanced body that makes it easy to handle during extended stage sets, allowing performers to concentrate exclusively on their performance. The bullet-proof design and innovative construction allows performers to be their best in any environment.
The Impact
Units Sold in Market
Prototypes Completed
Quarters Product in Market
Users Tested

Innovative DynamicDrive Technology
Sterling’s DynamicDrive technology overcomes signal challenges associated with long cable runs or a mixer’s preamplifier limitations. Driven by phantom power, the built-in discrete electronics convert your audio into an ultra-clean amplified signal, keeping mixer preamps in their ‘sweet-spot’ for outstanding audio reproduction.





The Sterling microphone keeps the spotlight on the performer’s vocals with a cardioid polar pattern providing best off-axis noise rejection, coupled with an electronically balanced output. Whether capturing percussive instruments, acoustic or electric guitar amps, the multi-purpose instrument microphone brings mid-range clarity and upper-frequency detail to both stage and studio.

Noise Isolation - stage and studio
The design of the internal capsule suspension and shock mounting system always ensures noise and stage rumble are kept to a minimum

Video courtesy of
Sterling Audio