Loft Design Travels To The University of Cincinnati for DAAPworks

Members of the Loft Design team ventured to the University of Cincinnati for their annual student showcase, DAAPworks. The showcase features promising designs from the university's talented design students, tackling and solving design challenges across all industries.

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The Loft team participated in critiques for the industrial design students, privileged to sit in on categories including Consumer Tech, Toys and Games, and Discursive Design. The Consumer Tech category showcased elevated design solutions with connected ecosystems, leveraging physical design and digital UI/UX solutions. The Discursive Design category addressed everyday sustainability and cultural understanding issues. The Toys and Games category presented playful, experiential designs with physical or digital product solutions. Overall, the Loft Design team was impressed with the outstanding work these students have accomplished. Their design thinking, conceptual development, and product visualization skills were among the best in the industry.

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Congratulations to all graduating students for the hard work and effort they put into these incredible projects. A special shoutout goes to Loft’s former interns Brett Plunkett, Urvi Prabhu, Jon Wolfe, and Jamie Dee, all of whom had projects on display at DAAPworks. The future of design is bright!

Watch some highlights here!

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